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BYD Atto 3: The Premium Electric SUV Setting New Standards in India

The Indian electric vehicle (EV) landscape has been evolving rapidly, and among the most talked-about launches in the premium EV segment is the BYD Atto 3. With its futuristic design, advanced features, and impressive electric range, this SUV is creating ripples across the automotive industry. Priced at ₹46.05 lakh, the BYD Atto 3 doesn’t just bring affordability into the luxury EV segment—it also sets a new benchmark for what an electric SUV can offer in India.

A New Era of Electric SUVs

Build Your Dreams (BYD), a global electric vehicle giant from China, is no stranger to innovation. With extensive experience in battery technology and a growing presence in over 70 countries, BYD has made a strong entry into the Indian market. After the successful debut of the e6 MPV for commercial fleets, BYD now turns its attention to the premium private buyer segment with the Atto 3, a stylish and feature-loaded electric SUV.

Price and Positioning

At ₹46.05 lakh (ex-showroom), the BYD Atto 3 is positioned as a luxury electric SUV. While this price point may seem steep compared to some mainstream EVs, it competes directly with other premium offerings like the Hyundai Ioniq 5, Volvo XC40 Recharge, and the Kia EV6. With its global design, advanced safety features, and performance capabilities, BYD is betting big on offering true value for money in the premium category.

Design and Exterior Styling

The Atto 3 sports a contemporary and athletic design, exuding confidence and style. Its sleek silhouette, muscular shoulders, and sculpted lines give it an SUV-like road presence that appeals to urban and premium car buyers. The front is dominated by BYD’s “Dragon Face 3.0” design language—characterized by a bold grille area, LED headlamps with integrated DRLs, and a distinctive chrome strip that blends into the lights.

Other exterior highlights include:

18-inch alloy wheels
Full-width connected LED tail lamps
Chrome accents and roof rails
Panoramic sunroof

Overall, the Atto 3’s exterior makes a strong first impression, giving it a modern and international appeal.

Interiors: Tech-Filled and Futuristic

Step inside the Atto 3 and you're immediately greeted by an interior that feels more spaceship than SUV. BYD has designed a cabin that is bold, playful, and high-tech, without compromising comfort.

Noteworthy interior features include:

12.8-inch rotating touchscreen infotainment system
Wireless Apple CarPlay and Android Auto
Voice command system
Digital instrument cluster
Premium synthetic leather upholstery
Multi-color ambient lighting
360-degree camera and ADAS features

The rotating screen is a real conversation starter—it can shift between landscape and portrait orientations depending on your preference, which is a unique feature in this segment.

The cabin is also quite spacious, thanks to the flat EV floor and clever space utilization. The boot offers 440 liters of cargo capacity, expandable with split-folding rear seats, making it practical for weekend getaways and city use alike.

Battery, Range, and Charging

One of the biggest strengths of the BYD Atto 3 is its battery technology. The SUV is equipped with BYD’s in-house Blade Battery, known for its durability, safety, and efficiency. With a 60.48 kWh battery pack, the Atto 3 offers an impressive range of 521 km (ARAI certified) on a single charge—easily making it one of the top contenders in the Indian EV market in terms of range.

Charging Options:

AC Charging (7 kW): 0–100% in around 9.5 hours
DC Fast Charging (80 kW): 0–80% in approx. 50 minutes

BYD also provides a complimentary home charging setup with installation support, making EV ownership more convenient for first-time buyers.

Performance and Driving Dynamics

The Atto 3 is not just about looks and features—it also delivers when it comes to driving. Its permanent magnet synchronous motor produces:

Power: 201 hp (150 kW)
Torque: 310 Nm

This helps the SUV sprint from 0–100 km/h in just 7.3 seconds, making it fun to drive in both city and highway conditions. The ride quality is refined, thanks to a well-tuned suspension setup that balances comfort with road grip. Steering is light and responsive, and regenerative braking modes let drivers customize their EV experience.

It also comes with drive modes like Normal, Sport, and Eco, helping the driver adjust power delivery as per driving conditions.

Safety Features

BYD has loaded the Atto 3 with a long list of safety and driver assistance features. It boasts a 5-star Euro NCAP safety rating, which adds significant credibility in the premium segment.

Key safety highlights:

Advanced Driver Assistance Systems (ADAS) including lane keep assist, blind spot detection, forward collision warning, and automatic emergency braking
7 airbags
Tyre Pressure Monitoring System (TPMS)
Hill Descent and Hill Hold Control
Electronic Stability Control (ESC)
ISOFIX child seat anchors

These features not only improve safety but also enhance driver confidence, especially during long-distance travel.

Infotainment and Connectivity

The Atto 3 scores high on infotainment and connectivity. Apart from the rotating touchscreen and wireless smartphone integration, it also includes:

Over-the-air (OTA) software updates
8-speaker sound system
Bluetooth key functionality
Vehicle diagnostics and remote control via BYD mobile app

It’s evident that the Atto 3 is designed for the connected, tech-forward user who wants more than just a mode of transport.

Ownership Experience and Service

BYD has announced plans to expand its dealership and service network in India significantly. Currently, it operates in key metros and Tier-1 cities. Buyers of the Atto 3 receive:

8 years or 1.6 lakh km warranty on the battery
6 years or 1.5 lakh km warranty on the electric motor and motor controller
6 years roadside assistance

These warranty packages are among the best in the EV segment, making long-term ownership a worry-free experience.

Is It Worth the Price?

At ₹46.05 lakh, the Atto 3 competes with some well-established global brands. While some may consider it expensive, the Atto 3 offers a compelling package that includes:

A long and reliable driving range
Excellent battery safety
Bold and futuristic interiors
Advanced driver-assist features
Great warranty and ownership support

For buyers looking for a premium electric SUV with all the bells and whistles, the BYD Atto 3 offers significant value.

Final Verdict

The BYD Atto 3 is not just another electric SUV—it’s a statement. With its bold design, cutting-edge tech, and class-leading range, it’s one of the strongest entries in the Indian EV space today. Whether you're an early EV adopter or someone ready to upgrade from a traditional luxury vehicle, the Atto 3 brings a fresh and futuristic perspective to electric mobility.

If BYD continues to strengthen its after-sales network and brand awareness in India, the Atto 3 might just become the benchmark for premium electric SUVs in the country.