what is SEO

SEO stands for Search Engine Optimization.

It refers to the practice of optimizing a website or content to improve its visibility and ranking in search engine results pages (SERPs) for specific keywords or phrases. The goal of SEO is to increase the quantity and quality of traffic to a website from search engines. This is achieved by optimizing the website's structure, content, and keywords to make it more relevant and authoritative for the targeted search terms. SEO involves various techniques, such as keyword research, on-page optimization (optimizing the content and structure of individual pages), off-page optimization (building high-quality backlinks from other websites), and technical optimization (improving website speed, mobile-friendliness, and other technical factors). Search engines use complex algorithms to determine which websites to rank higher in their results pages. By optimizing a website for search engines, SEO aims to increase its visibility and ranking in search engine results pages, ultimately driving more traffic and potential customers to the website.  

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